Android tablet fell below thousand yuan

December 31, 2021

In the name of National Day Promotion, Lenovo adjusted the price of a 7-inch Android tablet directly to 1,000 yuan before the holiday and lowered the price of a dual-core 10.1-inch tablet to below 3,000 yuan. The news came out instantly. Triggered a huge market shake. So far, Lenovo is still using the "promotional price" in the sale of the above-mentioned variety of tablet PCs, and industry insiders expect that this move is expected to trigger a wave of price reductions for the tablet PCs.

In the face of the absolute market advantage of Apple iPad, the tablet PC business of major Android manufacturers is not doing well. Taking Lenovo as an example, its first Le Pad tablet sold only 80,000 units in the first half of this year, while the sales of the Apple iPad in the mainland market have exceeded 1 million units. Therefore, the industry is not surprised that the Association has taken the lead in lowering prices.

According to report, the price of the earliest listed Motorola Xoom tablet has been adjusted from 4999 yuan to 2999 yuan, a large drop of nearly 50%. Samsung's GALAXY Tab Tablet PC, although the official guide price remains unchanged, but the market retail price has already dropped from 3999 yuan to 3,400 yuan, a decline of more than 10%. Even the Acer A500 Tablet PC, which is known for its low price, was adjusted to a retail price of around 3,000 yuan, which is also more than 10%.

However, the real impact on the average selling price of the Android tablet market is not just the big names mentioned above, due to the open system features. At present, a large number of MP3 and MP4 vendors have entered the Android tablet market, with the help of the low-cost features of the domestic A10 chip, Rockchip2918 and other single-chip design solutions. In the wave of price cuts for Android tablets that ignited around this National Day, they are playing a more important role.

According to reporters in major IT stores in Guangzhou, the situation shows that the current 7-inch screen, 1GHz single-core processor Android 2.3 Tablet PC has generally dropped to about 600 yuan level, individual 8-inch or 10-inch large-screen product sales The price is still more than 800 yuan. However, according to industry estimates, before the end of the year, 7-inch flat below 500 yuan is not difficult. Although these tablet PCs are mostly Android 2.3 systems designed for mobile phones, and their screen resolution and industrial design are also relatively low, their ultra-low prices have "successfully" disrupted consumer perception of Android tablets. "A lot of people think that the Android tablet should be so cheap." One storeperson told reporters this, and this consumer trend may further promote the Android tablet price cuts.